Fragile Transphobes Freak Out Over Dylan Mulvaney Drinking Bud Light

Brands paying social media influencers to advertiser their products to their own followings is an extremely common tactic in modern times. Although it sometimes involves said influencers appearing in actual print or video campaigns for the companies, it often begins and ends with the influencers hocking products to their existing fanbase, which appears to be the case here.

But anti-trans conservatives highlighted not only their fragility, but their complete lack of understanding as to how this type of advertising works when they started kicking up a fuss over the weekend in response to Mulvaney’s post, claiming that the company is the latest to be pushing a “woke agenda.”

There’s no point in sharing the heinous and hateful things being said about Mulvaney over this, but the panicked lashing out and boycotting a brand just because a trans person buys it is as pathetic as one might expect.

But despite the conservative internet mob’s baseless insistence that “go woke, go broke” is a thing, marketing experts suggest Bud Light made the right choice from a profit standpoint — which in turn suggests this sort of bigoted outcry is expected to be the drowned out minority in the long run.

And Bud Light doesn’t seem at all concerned about the silly little backlash, telling Fox News only that they work “with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics and passion points.”

Again, Mulvaney’s videos involving Bud Light were posted to her own social media, promoting a product that is legally only consumable by adults. It’s never been about “protecting” children, or about people’s identities being “shoved” into their faces — people like this simply do not want LGBTQ+ people to exist and thrive and be accepted by anyone. It's fragility at its finest.