The Heart of Free 2 B
Free 2 B was founded by Frank Pupa, whose personal experience in the LGBTQ+ community drove his mission to create a space where people could feel seen, heard, and celebrated. "We wanted to offer something more than just products. We wanted to create a space where people could truly be themselves and find items that resonated with their identity," Pupa explains. The name "Free 2 B" embodies the essence of the brand—freedom to be who you are, unapologetically.
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Pupa started Free 2 B after feeling a lack of representation in the marketplace for products that truly reflected the diversity within the LGBTQ+ community. "When I couldn’t find the products I was looking for, I decided to create them myself. Our brand is about inclusivity, love, and the celebration of individuality," Pupa says. From apparel and accessories to home goods and greeting cards, Free 2 B offers a wide range of products that cater to people who want to express their authentic selves in meaningful ways. Each item is designed with intention and purpose, always with a focus on celebrating diversity.
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Designs that Speak to the Soul
The design philosophy behind Free 2 B is rooted in fun, bold colors, and empowering messages. "Our Pride Halloween Monster Sweatshirt is one of our most popular items. It’s a fun, playful design, but it also has a message of self-love and confidence," Pupa explains. The designs reflect the playful and joyful nature of the LGBTQ+ community, while also embracing deeper messages about acceptance and love. Whether it’s a T-shirt with a bold statement or a whimsical mug, every product tells a story of individuality and empowerment.
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"We want people to feel good when they wear our products, but more importantly, we want them to feel like they’re part of something bigger. Every time someone buys a Free 2 B item, they’re not just supporting a brand—they’re supporting a movement that values inclusivity, love, and authenticity," Pupa says. The brand’s impact goes beyond products; it’s about fostering a sense of belonging and connection within a community.
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Events that Foster Connection
One of the most rewarding aspects of Free 2 B is its focus on creating spaces for people to come together and celebrate their identities. "We do a lot of pop-up shops and Pride events where we get to connect with our customers face-to-face," Pupa shares. These events are an opportunity for Free 2 B to engage directly with its audience and build relationships. "At a recent Pride event, a customer told me that our Love is Love T-shirt helped them feel confident enough to express their true self at a family gathering. Moments like that make everything worth it," Pupa says.
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A Vision for Growth
Free 2 B’s future is one of continued growth, collaboration, and impact. "We’re constantly looking for new ways to engage with our community and support LGBTQ+ causes. We’re also expanding our product lines to include more inclusive clothing sizes and sustainable materials," Pupa says. "Our goal is to create a brand that represents the full spectrum of the LGBTQ+ experience, from different cultures to different expressions of gender and sexuality."
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