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Love Tears Down Walls in Diesel's New Ad Campaign
The LaChapelle-directed ad has an awesome —and timely—message of inclusion.
Pressing issues like President Trump's infamous plans for a wall along the US/Mexican border and his immigration ban on several predominantly Muslim countries need to be kept in check. Thankfully companies—like popular fashion brand Diesel—have taken these dark occurrences and prospered on them by transforming them into thought-provoking ad campaigns that promote love and freedom.
Directed by iconic artist David LaChapelle, Diesel's latest ad features topless tattooed torsos, flower children, impossibly sexy dancers, and trans supermodel Laith Ashley as they all work together in breaking down all barriers and the literal wall which divides them. We see glimpses of same-sex love and a psychedelic tank hovering above the crowd, with the entire short culminating to a heart shaped hole being blasted through the wall itself. The campaign's slogan, "Make Love, Not Walls," is a statement which echoes painfully relevant in today's current political climate.
Set to the rhythm of “Higher Love” by Alex Vargas, this spot reminds us of how precious our freedoms are, whether it's freedom of expression, freedom of love, or freedom of faith.
