Ahead of the 2018 Olympic Winter Games in PyeongChang, South Korea, Proctor and Gamble has launched their #LoveOverBias campaign and released an ad celebrating the moms who support LGBTQ youth.
The heartwarming minute-and-a-half commercial features six kids, one a bullied teenage boy who wants to be a dancer, and a young girl learning to express their gender.
"When the world sees differences, a mom sees boundless potential," said Proctor and Gamble. "For the Winter Olympics 2018, we’re honoring a mom’s role in helping her kids overcome the world’s bias. Just imagine what the world could be if we all saw each other through a mom’s loving eyes."
"At P&G we aspire to a world where everyone is equally free to pursue their dreams, no matter who you are, where you come from, who you love, or how you worship."
Olympic athletes have come out in support of the ad, including Michelle Kwan and Gus Kenworthy.
"It really hit home, having lived through the fears and uncertainty of coming out and how I’d be judged," said Kenworthy. "My mom’s unconditional love and support helped me rise above what others might think and gave me the courage to truly own who I am as I pursue my dreams."
Watch the full #LoveOverBias ad below.