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Shop your pride: Dive into LGBTQ+ & ally brands with The Pride Store

Woody New York Leather Harness, The Werkroom Robin Hood, Calexotics Boundless Stroker, Shop your pride: Dive into LGBTQ+ & ally brands with The Pride Store
Images: The Pride Store

Shop Your Pride: Dive into LGBTQ+ & Ally Brands with The Grand Opening of The Pride Store

The Pride Store has officially launched, bringing you a curated collection of everyday essentials from the coolest LGBTQ+ and ally brands. Discover the magic and diversity that awaits – your one-stop-shop for all things fabulous!

ThePrideStore.com is an LGBTQ-owned & operated e-commerce platform partnered with Pride.com's parent company equalpride, offering a curated and always evolving selection of products sourced from businesses that are owned, operated, or founded by members and allies of the LGBTQ+ community.

Today marks the dazzling launch of The Pride Store, a haven for those who seek products that not only embrace their LGBTQ+ identity but also support brands committed to authenticity and giving back. As we navigate a world where some brands merely 'pinkwash' to appeal to the LGBTQ+ community, The Pride Store emerges as an authentic sanctuary for all your lifestyle needs.

Jewelry that Speaks Volumes

Shop your pride: Dive into LGBTQ+ & ally brands with The Pride Store

Elevate your look with timeless jewelry designed not just to reflect your identity but to be cherished for years. Dive into classic yet modern designs from brands like Doruk Silver, Genevieve, 80therreasons, and Nashelle Jewelry. Barbie enthusiasts will adore Rachel Glauber’s collection, featuring necklaces, earrings, and more inspired by the iconic doll.

Expressive Apparel for All

Shop your pride: Dive into LGBTQ+ & ally brands with The Pride Store

Explore LGBTQ+ designed apparel that celebrates your identity. Woody New York offers intimate apparel, including v-shaped underwear and adjustable leather harnesses (that comes with pockets for lube, condoms, and everything else you need), perfect for showcasing your curves. Stuzo Clothing and Small Town Weirdo bring you genderless shirts and queer takes on pop culture, ensuring you wear your pride with style.

Art That Redefines

Shop your pride: Dive into LGBTQ+ & ally brands with The Pride Store

Deck your walls with subversive queer art that redefines pop culture. The Werkroom crafts sexy, queer interpretations of classic characters, while PS Burbach offers colorful pop art portraits of LGBTQ+ icons. Don't miss out on the abstract designs by Andy Sklar.

Crafting Your Perfect Cup

Shop your pride: Dive into LGBTQ+ & ally brands with The Pride Store

Say goodbye to big brand coffee and tea. Joe Coffee, the unofficial roaster of NYC, offers artisanal coffee blends, while Vahdam provides finely curated tea blends. Obvi detox supplements and collagenics support your wellness journey.

Haircare with a Purpose

Shop your pride: Dive into LGBTQ+ & ally brands with The Pride Store

Style your hair with care using products from Almost Famous, Glister, Tiri Pro, and Hauteness. Prohibition Wellness' Beard & Hair Oil is a standout for anyone aiming to level up their beard game.

Warm Up Your Space

Shop your pride: Dive into LGBTQ+ & ally brands with The Pride Store

Deck out your home with LGBTQ+ brands! Playful games, scented candles, and glowing throw blankets from Mukikim, Bougie Funk, Wallford Luxury Home Fragrances, and Noble House will add warmth and personality to your space.

Pet Care and Skincare Delights

Shop your pride: Dive into LGBTQ+ & ally brands with The Pride Store

TrueBlue offers wipes for your furry friends, while The Pride Store's skincare collection boasts luscious lip balms, mud masks, bath salts, and revitalizing facial serums from Prohibition Wellness, Innatus, Dr. Botanicals, Skin Chemists, Lola Soaps, and more.

Melodies and Pleasure

Shop your pride: Dive into LGBTQ+ & ally brands with The Pride Store

Set the mood with turntables and speakers from The Pride Store. Victor's record players and Emerson's portable karaoke players are sure to enhance your music experience.

Intimate Wellness to Elevate Pleasure

Shop your pride: Dive into LGBTQ+ & ally brands with The Pride Store

Calexotics leads the way in intimate wellness with a range of products, including butt plugs, prostate massagers, vibrators, and more. From essentials to adventurous toys, The Pride Store has everything you need for a delightful time with yourself or a friend.

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Nic Austin

Branded Content Editor

Nic Austin is passionate about providing a platform in media for the LGBTQ+ community. He strives to tell stories about his community through the leading LGBTQ+ publications in the country. His mission is to amplify marginalized LGBTQ+ voices through partnerships with prominent brands and leaders in our community.


A graduate from NYU Tisch, Nic Austin has always connected with the written word and its ability to change minds. He has applied this love for writing to analyzing LGBTQ+ media and how the LGBTQ+ community has been represented on screen. Before working as an Editor at equalpride, Nic Austin was the Editor-in-chief of The Queer Queue and the co-host of both The Queer Queue Podcast and The Queerly News. In his spare time, Nic Austin writes film criticism while enjoying the mountain views of Denver, Colorado.

Nic Austin is passionate about providing a platform in media for the LGBTQ+ community. He strives to tell stories about his community through the leading LGBTQ+ publications in the country. His mission is to amplify marginalized LGBTQ+ voices through partnerships with prominent brands and leaders in our community.


A graduate from NYU Tisch, Nic Austin has always connected with the written word and its ability to change minds. He has applied this love for writing to analyzing LGBTQ+ media and how the LGBTQ+ community has been represented on screen. Before working as an Editor at equalpride, Nic Austin was the Editor-in-chief of The Queer Queue and the co-host of both The Queer Queue Podcast and The Queerly News. In his spare time, Nic Austin writes film criticism while enjoying the mountain views of Denver, Colorado.