Kamala Harris is here for the gays and Beyoncé in her powerful first campaign ad

Kamala Harris has a message for the gays!

The Vice President and the presumptiveDemocratic nominee for the 2024 presidentialelection, released her first campaign ad, which includes Beyoncé’s hit song “Freedom” as the backdrop. The 79-second ad debuted Thursday morning and features uplifting scenes of a diverse U.S., includingLGBTQ+ individuals waving ProgressPride flags.

Related: Thousands are expected to join LGBTQ+ community call supporting Kamala Harris campaign

The ad opens with Harris posing a fundamental question to viewers: “In this election, we each face a question: what kind of country do we want to live in?” As the camera shifts to images of communities, the vice president contrasts two visions of America. “There are some people who think we should be a country of chaos, of fear, of hate. But us, we choose something different,” she asserts.

Harris’s declaration of “We choose freedom” is echoed by a voiceover and Beyoncé's vocals: “Freedom, freedom, freedom, freedom. Where are you? Because I need freedom too.”

The ad emphasizes a vision of freedom beyond mere survival: “The freedom not just to get by, but to get ahead. The freedom to be safe from gun violence, the freedom to make decisions about your own body,” Harris continues, outlining her commitment to addressing systemic issues. “We choose a future where no child lives in poverty, where we can all afford healthcare, where no one is above the law.” The ad shows former President Donald Trump’s mugshot and newspaper headlines about his indictments and a guilty verdict in his conviction on 34 felony fraud counts; however, at no point is his name uttered in the commercial.

Trending Stories

French Polynesia doesn’t need Pride flags to earn its place on every LGBTQ+ bucket list

Prosecutors seek 7-year prison sentence for George Santos in sweeping fraud case

Broadway's best raise over $1 million for LGBTQ+ and HIV causes

Out and About with Karan Soni

Season 4 of The Switch on resilience & radical self-love returns this spring

River Gallo wants more intersex stories — watch 'Ponyboi' trailer (exclusive)

France becomes world’s first country to enshrine abortion rights in constitution

Trump's orders prompt CDC to erase HIV resources

'The White Lotus All-Stars': A dream cast for the gays

The Charles is Pacific Grove's new LGBTQ+ hotel

Broadway bound: The best hotels in NYC’s Theater District for every type of traveler

Elon Musk uses burner accounts on X, doesn’t fact-check: report

Did 'The White Lotus' waste Lisa's acting debut?

All 6 rogue Mississippi cops got long prison sentences in 'Goon Squad' torture of 2 Black men

Beyond Wonderland's accepting & unifying rave culture is needed more than ever

Joe Biden has tied the record for most LGBTQ+ judges confirmed in federal courts

Maine sues Trump administration for funding freeze over policy on transgender student athletes

Tony award-winning 'Falsettos' writer William Finn dies at 73

Billie Jean King becomes first woman to receive Walk of Fame star for sports entertainment

Is Greg Hunt gay? Here's what 'White Lotus' actor Jon Gries thinks

Gerald Garth is keeping people of color happy and healthy through trying times

Discover the power of Wellness in your life

Kentucky Army Reserve officer stands by viral Trans Day of Visibility video despite right-wing backlash

What Laura Loomer's meeting with Donald Trump means for America, according to out national security expert

How climate disasters hurt mental health in young people

• 0
• 1
• 2
• 3
• 4
• 5
• 6
• 7
• 8

Related: Kamala Harris rides wave of Democratic energy at kickoff event in Wisconsin

The ad’s visuals resonate with Harris’s vision of freedom for all Americans from all walks of life. It concludes with a call to action, urging viewers to join her campaign by visiting kamalaharris.com and joining this movement for change.

Beyoncé’s involvement adds significant star power to the ad. The superstar singer granted permission earlier in the week for Harris’s campaign to use “Freedom,” a track that has become an anthem for movements advocating for social justice and equality.

Harris has tapped into the American zeitgeist, harnessing people’s excitement about having the first woman—a Black woman of Southeast Asian heritage—as a presidential candidate and the thirst for a new generation of leadership. This ad encapsulates that energy, showcasing a campaign rooted in inclusivity and forward-thinking.

In addition to the ad, Thursday evening will feature a nationwide Out for Harris LGBTQ+ Unity call, co-hosted by leading LGBTQ+ advocacy groups, including theHuman Rights Campaign, Equality California, the National LGBTQ Task Force, and others. This virtual rally aspires to galvanize support for Harris’s campaign and highlight the critical importance of the November election.

The ad’s release follows a successful campaign kickoff event in Wisconsin on Tuesday, where Harris addressed a crowd of over 3,000 supporters.

The ad’s positive and empowering message stands in stark contrast to the anger and dark vision depicted in Trump’s messaging.

Watch the Harris campaign’s “We Choose Freedom” ad below.

We Choose Freedom | Harris 2024www.youtube.com