Bentley is ready to drive us into the future.
Following the company's centennial anniversary, the luxury car brand has made a pledge to be more diverse – and sustainable – than ever.
Just ahead of this past Pride Month, Bentley announced their Beyond 100 strategy and their "Unifying Spur" car design.
They enlisted designer Rich Morris to turn one of their cars into an art piece using the nine colors of the Progress flag. "His design joins the words 'Love is Love' through a single, unbroken line, that traces faces, dancing figures and shapes – representing the unifying power of humanity, regardless of race, creed or sexuality," the press release reads.
The gesture symbolizes an international call for equality and love as well as marks the strides the company is taking internally. They've dedicated themselves to "diversity and inclusion across the business" and aim to have 30% of their management team filled with diverse, minority identities by 2025.
"Development programs will ensure that colleagues from all walks of life are able to grow and achieve their full potential. This will be underpinned by measurable KPIs and targets, and Board-led engagement to drive a positive culture and remove unconscious bias. The recently-launched colleague network groups will also help drive engagement within the business through a series of strategic events and activities."
Looking even farther ahead into the future, Christophe Georges, CEO of Bentley Motors North America, tells PRIDE that the company is working hard to make their cars clean and sustainable and wants to offer emission-free, electric options to customers. The values of the younger generation have become "more and more important," he says.
The current Bentley factory in Crewe operates climate neutral, end-to-end, and has since 2019. They're striving for climate positive operations from 2030 and on. Read more about Bentley's sustainability practices here.
Here's to the future!
