Even Axe Body Spray Wants Nothing to Do With the Straight Pride Parade

You know a "Straight Pride" parade is a bad idea when even Axe wants nothing to do with it.

The company is undoubtedly best known for their body spray products that are pretty much synonymous with scrawny middle school kids and douchey college bros who don’t shower as often as they should. And as such, when Boston’s ridiculous Straight Pride parade was announced, it wasn’t long before people started joking about how Axe would have one of the only floats.

\u201cFloats for the Straight Pride Parade...\n\n- Giant AXE body spray \n- Bag of Doritos\n- Big Mountain Dew\n- Tomi Lahren riding a Swastika\n- Jacob Wohl waving on a Twinkie\n- Charlie Kirk in a diaper\n- The curly hair gun girl in a beige leotard riding an AR-15\n- Giant Parent\u2019s basement\u201d
— Tony Posnanski (@Tony Posnanski) 1559674505

\u201c\ud83c\udf1fIdeas for Straight Pride Floats\ud83c\udf1f\n\n1. Pregnancy scare\n2. Gendered bathrooms\n3. Axe body spray\n4. 5 hour energy\n5. Domestic abuse\n6. Peaking in high school\n7. High school sports\n8. Dick cheese\n9. Karen and/or Chad\n10. Calling the police\u201d
— Lana Del Gay (@Lana Del Gay) 1559710795

None
— \ud83d\udd75\ufe0f\ud83d\udd2a (@\ud83d\udd75\ufe0f\ud83d\udd2a) 1559709791

But despite being known as a pretty “straight dude” brand, Axe was having none of it.

“We’ll be at the parade that matters and this one isn’t it,” the company’s Twitter account responded to one tweet.

\u201c@tonyposnanski we\u2019ll be at the parade that matters and this one isn\u2019t it\u201d
— Tony Posnanski (@Tony Posnanski) 1559674505

Their declaration of loyalty to the gays immediately set off a virtual round of applause from the queer community and its allies across the internet.

\u201c@AXE @tonyposnanski Well done. As the parent of two teens who routinely use Axe as shower wash, deodorant, and, apparently room spray, I approve.\u201d
— Tony Posnanski (@Tony Posnanski) 1559674505

\u201c@AXE @tonyposnanski Damn, Axe just swooped in like the Millennium Falcon and became the hero. \ud83d\ude4c\ud83c\udffc\u201d
— Tony Posnanski (@Tony Posnanski) 1559674505

\u201c@AXE @tonyposnanski A friend of mine who works at our local zoo once told me that Axe is used as an enrichment for the Siberian Tigers and that they love it. Seeing if they need more because I'm feeling an urge to buy Axe now.\u201d
— Tony Posnanski (@Tony Posnanski) 1559674505

\u201c@AXE @tonyposnanski I\u2019m an Old Spice guy but Axe is winning me over with this tweet. Where you at @OldSpice ?\u201d
— Tony Posnanski (@Tony Posnanski) 1559674505

But of course, there’s always some jerk who’s gotta step in and make a fool out of themselves.

I present to you: Jill.

— (@)

Don’t worry, though, none of us need bother taking Jill down a peg, because friggin’ Axe already did it for us.

\u201c@karmatastrophe @tonyposnanski Gay rights are human rights but go off jill\u201d
— Tony Posnanski (@Tony Posnanski) 1559674505

Do we have “go off, jill” t-shirts yet?? Because they should probably be handed out at the parade that matters this year.

Not long after coining the phrase of the summer, the Axe account posted a video they made in partnership with the Anti-Violence Project, an LGBTQ group based out of NYC.

\u201cWe want to ditch the stereotypes surrounding gender and with @tommydorfman invite you to support the work of @antiviolence in creating a world where LGBTQ+ people are safe, respected, and live free from violence. Learn more here: https://t.co/8V9r4IVeYx #UnitedWeStand\u201d
— AXE (@AXE) 1559761421

“This is something we’ve been committed to for years,” a spokesperson for Axe told CNN Business. “We stand up for what we believe in and that includes gay rights and rights for the LGBTQ+ community — LOVE is LOVE.”

And sure enough, Axe is slated join a float at the World Pride parade in New York this year. We stan a company that supports the community both on and offline, and who would have thought that would be Axe body spray? Here for it.

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Even Axe Body Spray Wants Nothing to Do With the Straight Pride Parade

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