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This Music Video Is Breaking Down Toxic Masculinity With Tenderness
"Something About You" by Elderbrook is helping men that "don't really feel that comfortable opening up," he told PRIDE.
The #1 song on the Dance Radio charts carries a tender message about toxic masculinity.
The video for "Something About You" by UK musicians Elderbrook and Rudimental stars actor Michael Socha who plays an anxious attendee of some kind of support group. He's asked to open up the session with his story and as Elderbrook's tender vocals glide over the track, Michael tepidly stands up and begins a dance, expressing his pain through the movements. Slowly, one by one, the other men in the support group join in with the dance, a surprisingly tender scene among a group of men who clearly are unaccustomed to sharing their feelings. The moment the men find peace and comfort within each other is powerful and poignant.
"The song is about, in maybe another world where the character that I'm singing from the perspective of, is going out too much and putting their relationship in jeopardy," Elderbrook told PRIDE on the origins of the song. "It's basically about people needing people, and needing that one person to prop them up and help them be okay."
The video currently has over 8 million views and has been praised for breaking down the tough outer exterior of toxic masculinity.
Elderbrook had the melody and the lyrics of the song for about two years before teaming up with UK producers Rudimental to create the finished track we have today. When it came to the groundbreaking video, they heard ideas for the music video from various directors, but Elderbrook says when he heard Luke Davies' pitch, "We definitely had to do it because it was absolutely perfect."
It's certainly striking a chord with viewers. "A lot of men don't really feel that comfortable opening up," he says. "That' why I feel it's kind of resonated with people."
The YouTube comments underneath the video, which are usually a dumpster fire of chaotic opinions, are surprisingly uplifting and wholesome. Male fans around the world have rallied around the video, complimenting each other with the openness and vulnerability the video sets up. The top comment on the video has 3,400 upvotes and reads, "As a struggling man with depression and anxiety, this spoke to me on another level. Hands down one of the most incredible music videos I've ever seen."
Another comment reads, "This song may have just saved my life, I'm a 39-year-old strong builder currently in a dark place thinking some bad things, I have nowhere or nobody to turn to really, watching this is giving me strength. Thank you."
Elderbrook couldn't be prouder. "If it's helped them in whatever way, that's just amazing."
Watch our full exclusive interview with Elderbrook below!
Taylor Henderson is a PRIDE.com contributor. This proud Texas Bama studied Media Production/Studies and Sociology at The University of Texas at Austin, where he developed his passions for pop culture, writing, and videography. He's absolutely obsessed with Beyoncé, mangoes, and cheesy YA novels that allow him to vicariously experience the teen years he spent in the closet. He's also writing one!
Taylor Henderson is a PRIDE.com contributor. This proud Texas Bama studied Media Production/Studies and Sociology at The University of Texas at Austin, where he developed his passions for pop culture, writing, and videography. He's absolutely obsessed with Beyoncé, mangoes, and cheesy YA novels that allow him to vicariously experience the teen years he spent in the closet. He's also writing one!
