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Planned Parenthood has Wicked fans screaming over clever revival of iconic NSFW meme
We can never unsee this.
Companies love taking advantage of viral trends, often to varying results. But Planned Parenthood's latest swing is going to be hard to forget.
On Monday, the clinic posted an image used for Wicked's Broadway run to their Instagram account. It's familiar to any fans of the show — Glinda whispering something to a smirking Elphaba, the iconic black hat pulled down over the latter's eyes.
However, Planned Parenthood's version had one notable — though possibly also familiar — alteration.
"Is your discharge green?" reads a text overlay, insinuating that's the question being whispered to the Wicked Witch of the West.
As if that wasn't bold enough already, the caption includes another sentence we can all add to the list of intrusive thoughts that will be haunting us for the next decade or three: "If you're experiencing wicked sexual and reproductive health care concerns, Planned Parenthood health centers are holding space to help — even if your p*ssy's green."
Longtime fans may recognize all of this as a take on a decade-old Wickedmeme that's circulated on and off for years. It's come back up in recent days thanks to both the film adaptation and star Cynthia Erivo getting upset about it and other jokes shared by fans.
There's something that feels wrong about saying the post went viral in this specific instance, but we also can't beat around the bush. The image did numbers on Instagram, but it also spread to other social media platforms as people tried to wrap their heads around the brazen move.
Could this be the start of a new series of Wicked-themed campaigns for Planned Parenthood? "'What is this feeling? Fervid as a flame; does it have a name? Yes!' Herpes" does have a certain ring to it. Although somebody might want to run this all by Cynthia first, just to be safe.
Rachel Kiley is presumably a writer and definitely not a terminator. She can usually be found crying over queerbaiting in the Pitch Perfect franchise or on Twitter, if not both.
Rachel Kiley is presumably a writer and definitely not a terminator. She can usually be found crying over queerbaiting in the Pitch Perfect franchise or on Twitter, if not both.
