M3GAN Director Reveals How the Doll's Viral Dance Came to Be

Q: What is M3GAN about?

M3GAN is about a roboticist who gains custody of her 8-year-old niece and gifts her the M3GAN prototype, a doll programmed with artificial intelligence and designed to be a child's companion -- only the doll becomes far too protective of the girl, leading to disastrous consequences.

Q: When does M3GAN come out?

M3GAN will be released in theaters January 6, 2023.

M3GANhas been making waves in the world of horror already, but the doll’s dance going viral is one of the more incredible, stranger things that has happened surrounding the movie — and the people behind it are dishing on how it came to be.

The film gives a modern AI update to the genre of killer dolls, centering around a roboticist (Allison Williams) who gives her 8-year-old niece (Violet McGraw) a M3GAN prototype to disastrous consequences.

While the movie itself has already received positive buzz ahead of its January release, the trailer caught the public’s attention with a creepy dance done by M3GAN in one scene with no real explanation.

\u201c"you can't dance to taylor swift" \n\nm3gan: ok then explain this\u201d
— lizmas tree farm \ud83c\udf84 (@lizmas tree farm \ud83c\udf84) 1665503714

People on social media ran with it, emulating the dance themselves to various songs — or silence.