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Movies

The Barbie Movie Marketing Is Mind Blowing & About To Break Your Pockets

Architectual Digest/Youtube

The Devil works hard but the Barbie movie marketing team works harder.

Rachel Shatto

EIC of PRIDE.com

Rachel Shatto, Editor in Chief of PRIDE.com, is an SF Bay Area-based writer, podcaster, and former editor of Curve magazine, where she honed her passion for writing about social justice and sex (and their frequent intersection). Her work has appeared on Dread Central, Elite Daily, Tecca, and Joystiq. She's a GALECA member and she podcasts regularly about horror on the Zombie Grrlz Horror Podcast Network. She can’t live without cats, vintage style, video games, drag queens, or the Oxford comma.

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Rachel Shatto

rachiepants

June 27 2023 1:34 PM EST

June 30 2023 8:52 AM EST

If there’s one thing certain in life, it’s that you know the Barbie movie is coming. How can we say this with certainty? Because the marketing team for the film — which we cannot wait to see — is on a level that has never been seen before.

From the expected products like shoes, clothes, and cosmetics, to the unexpected like toothbrushes, rugs, and ... ground beef, Barbie is waiting around every corner, raising awareness and breaking your pockets. And in one of the most epic moves of all time, they’ve turned the movie’s set into an Airbnb where you can stay the night and live your ultimate Barbie fantasy IRL.

It’s genuinely impressive.

A recent thread on Twitter by user Moshe Isaacian broke down just some of the incredible number of Barbie movie products and advertising campaigns that have rolled out in the lead-up to the film’s July 21 release. And honestly, some of them may already have made their way into our shopping carts.