Facebook is returning to its roots this fall, as millions of students return to classrooms, with Universities on Facebook.
The social networking company partnered with social marketing firm Context Optional to create a Facebook Page filled with information and resources for new and returning students and their families. Students can get information on getting involved with their larger campus community, publicizing events as well as distribute their own content on the page.
But that is only the tip of the iceberg. Students will be happy to hear that Facebook is also partnering with countless big brands to hook students up with special deals on apparel, dorm supplies and new gadgets. Some of the brands already offering up deals include Eddie Bauer, Modcloth, Newegg, Utrecht Art and TigerDirect.com.
The Universities on Facebook Page has tabs for student government, school sports, college newspapers, community, deals and more.
“It is great that administrations and administrators are involved,” wrote Facebook communications intern Arielle Aryah in a note on the page, “but we have noticed the need for more content created by students.” Aryah continued to write that Universities on Facebook will “help students and campus organizations such as school newspapers, sports teams, student governments, dorms, clubs and classes learn how to take full advantage of all the site has to offer to publicize events, distribute content, foster community and encourage school spirit.”
The Page is intended to offer the best practices for connecting and communicating with both groups and individuals around campus, according to Mashable. Aryah and the rest of the Facebook team hope the Page will “extend the impact of your message far beyond an event, a group, or a wall post by itself.”
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