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Celebrities

Troye Sivan Named New Ambassador for YSL Beauty

The popstar is now a YSL boy.

Bernardo Sim

Editor

Bernardo Sim is the deputy editor of Out. He's also a staff contributor to The Advocate, PRIDE, and other equalpride publications. Born in Brazil, he currently lives in South Florida.

You can follow Bernardo Sim on Instagram. Otherwise, you can find him on Bluesky, Threads, X/Twitter, and TikTok.

Bernardo Sim is the deputy editor of Out. He's also a staff contributor to The Advocate, PRIDE, and other equalpride publications. Born in Brazil, he currently lives in South Florida.

You can follow Bernardo Sim on Instagram. Otherwise, you can find him on Bluesky, Threads, X/Twitter, and TikTok.

Read Full Bio

Bernardo Sim

simbernardo

June 23 2022 2:26 PM EST

May 26 2023 12:19 PM EST

Multi-hyphenate Troye Sivan has just added a new title to his resumé: YSL Beauty Ambassador.

On Thursday, June 23, Sivan was announced as the latest ambassador for YSL Beauty – the makeup, skincare, and fragrances subdivision within the luxury brand Yves Saint Laurent.

The “Angel Baby” singer wrote on Instagram:

“Your boy is a [YSL Beauty] boy!! I have such a real love for these products – skin that still looks like skin while putting the biggest pep in your step. Proud to join the family.”

See on Instagram

Besides Sivan, Pose star Indya Moore is also considered a “muse” of YSL Beauty. Meanwhile, the company’s “Vibe With Pride” campaign has included DJ and music producer Kittens alongside DJ and model Agathe Mougin.

YSL Beauty also took to Instagram to formally announce the “Bloom” singer as its latest brand ambassador. The caption read:

“All eyes are set on the latest U.S. ambassador to join YSL Beauty. Drumroll please, let us introduce you to [Troye Sivan].”

See on Instagram

In the post, YSL Beauty also included the list of products that one would need to achieve Sivan’s promo look. Despite being born in South Africa and growing up in Australia, the popstar is a part of this U.S. campaign for Yves Saint Laurent.