Joshua Bassett Hopes to ‘Create Change’ in New American Eagle Campaign
| 03/03/22
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Clothing brand American Eagle has assembled some of our favorite young stars for the latest "Members Always" campaign including Coco Gauff, Madelyn Cline, Never Have I Ever star Maitreyi Ramakrishnan, Michael Evans Behling, musician mxmtoon, and recently out High School Musical: The Musical: The Series star Joshua Bassett.
"American Eagle’s “Members Always” campaign is all about inclusion," Bassett tells PRIDE about the campaign. "Welcoming humans from all walks of life, and encouraging a safe space for all! I’m happy to be a small part of a wonderful cause!!!"
Alongside the cast of stars, Bassett talks about unconditional love and finding your place in the campaign spot you can watch below:
"Everyone instantly connected on this shoot," Bassett says of the cast. "It was wonderful getting to know these beautiful and unique people! Cheers to all that’s to come!"
According to the press release, American Eagle is "committed to supporting and empowering youth, turning to music, technology, and innovation - as well as the social issues that matter to them most - to connect and unify its community, by sharing the stories of today’s youth culture."
Bassett supports that mission. "I’m in love with their eagerness to give back, and make the most of their impact. It’s more than selling clothes- it’s creating change and finding purpose through influence."
They've launched the Future Together philanthropic program, which will "provide the AE community with resources that support the causes they care about. The Spring cast will be amplifying their own charitable endeavors to educate and support the community on causes important to them through brand donations and awareness building through IRL and virtual activations."
Look out for more, and scroll down to see more images of the campaign.
Taylor Henderson is a PRIDE.com contributor. This proud Texas Bama studied Media Production/Studies and Sociology at The University of Texas at Austin, where he developed his passions for pop culture, writing, and videography. He's absolutely obsessed with Beyoncé, mangoes, and cheesy YA novels that allow him to vicariously experience the teen years he spent in the closet. He's also writing one!
Taylor Henderson is a PRIDE.com contributor. This proud Texas Bama studied Media Production/Studies and Sociology at The University of Texas at Austin, where he developed his passions for pop culture, writing, and videography. He's absolutely obsessed with Beyoncé, mangoes, and cheesy YA novels that allow him to vicariously experience the teen years he spent in the closet. He's also writing one!