Lush, the well-known bath bomb purveyor and everyone's favorite progressive cosmetics company, revealed a brand new ad campaign last weekend, and it is one of the most adorable and queer-inclusive ones we've seen in a while.
The campaign, which launched to gear up for Valentine's Day, features pictures of a gay couple and a lesbian couple bathing together in a tub using Lush's famous, all-natural, cruelty-free bath products. But this isn't the first time Lush has taken a stand for LGBT people. Shortly after marriage equality was passed in 2015, the cosmetics brand sold a #GayIsOk bath bar in a majority of their stores, with the proceeds benefiting LGBT charities across the world.
Lush's latest ads are simple yet sweet way to center non-heteronormative couples during a holiday that is overwhelmingly marketed to straight couples, and we couldn't approve of it any more if we tried!
